June 18, 2025
18 min read
On June 23, 2025, the annual fee for the Chase Sapphire Reserve (CSR) increased from $550 to $795—a $245 hike. This marked the card’s biggest refresh since its original launch in 2016, earning it the nickname “CSR 2.0.” With this jump, Chase positioned the Reserve as the most expensive premium credit card on the market that doesn’t require an invitation. So how did Chase justify the increase? Let’s take a look at what changed, what stayed the same, and what was left behind.
At the launch on June 17, 2025, Chris Reagan, President of Branded Cards at Chase had the following to say:
"The new Sapphire Reserve cards are the culmination of years of focus on the things most important to our cardmembers: travel, dining, entertainment and exceptional service. Both cards offer incredible rewards and benefits centered on our cardmembers’ lifestyles – whether it’s scoring hard-to-get reservations at great restaurants, elevating every aspect of their trips or providing access to amazing experiences."
While much has changed, several core benefits of the Chase Sapphire Reserve remain intact—continuing to offer familiar value for longtime cardholders.
$300 Annual Travel Credit - This is one of the most flexible travel credit available as it typically works on anything that codes as travel (e.g. tolls, parking, Airbnb, cruises etc.).
Lounge Access - Access for primary card holder with up to two guests to Chase Sapphire lounges, 1,300+ Priority Pass lounges as well as select Air Canada Maple Leaf Lounges and Air Canada Cafés.
$420 Worth Value From Doordash – This includes DashPass membership worth $120 annually and $300 worth promos available as a $5 monthly restaurant promo and two $10 promos towards non-restaurant spend such as groceries and retail orders.
$120 Lyft Credit - This is available as $10 monthly in-app credit valid through September 30, 2027.
Access To Transfer Partners - One of the biggest benefit of holding a Sapphire card is having access to Chase's transfer partners for transferring Ultimate Reward Points at 1 to 1 value which remains unchanged. This includes popular partners such as Hyatt, Southwest, United airlines and Air Canada.
3X Points On Dining - This includes worldwide restaurants, eligible delivery services and takeout.
Visa Infinite Card Benefits: This unlocks additional benefits such as complimentary status with popular rental car companies (e.g. Avis, National, Hertz), Access to Visa Infinite Concierge Services, Visa Infinite Luxury Hotel Collection and many more benefits.
Purchase Protection which includes:
Travel Protection which includes:
Consumers normally don't like benefits being taken away. This is often called "Loss Aversion" which is a cognitive bias where the pain of losing something is perceived as significantly greater than the pleasure of gaining something of equal value.
In the past year, Chase removed two key benefits, which came as disappointing news to many users.
While there were many rumors of sweeping changes that would take away many more benefits as part of the major refresh, the list of existing benefits that are actually going away is small but highly impactful. The two main benefits being removed are as follows:
Going forward, you will only get 1X for any travel spend that is not part of the increased multiplier travel categories like hotels, cars, dining or flights. This means after the $300 travel credit is redeemed, the following spend will earn 1X even if it codes as travel. Please note that the list is not exhaustive:
This is undoubtedly one of the biggest changes/nerf of this refresh. As you can see it removes the 3X multiplier from the broad travel category except a few selected big categories such as hotels, cars, flights or dining. For many users, this makes up a big part of their organic spending.
For example, if this category spend was $10,000 you would have previously earned 30,000 Chase points. Whereas after the refresh you would only earn 10,000 Chase points.
Previously, Sapphire Reserve cardholders enjoyed a flat 1.5 CPP redemption rate on all travel booked through the Chase Travel Portal. This was a fixed multiple that you could count on regardless of the booking made. This was very useful for domestic flight bookings, or to book non-chain hotels and just generally as a good flexible alternative to transferring Chase points to partners.
With CSR 2.0, Chase has moved to a dynamic pricing algorithm called as "Points Boost". In other words, during the booking process Chase's algorithm will boost a few selected bookings that will offer up to 2X points. This is likely to favor premium travel bookings such as EDIT hotels or business class flight tickets. This means no multipliers on budget hotels or economy tickets. In simple terms, this is a devaluation.
Some perks haven’t gone away, but they have evolved—whether in value, structure, or the way you access them. Here's what’s shifting.
The most significant change is the increase in annual fees. The primary cardholder fee has risen to $795, up from $550—a $245 hike. Authorized user fees have also increased to $195 each, compared to the previous $75, marking a $120 jump.
Earning rates for various travel categories have changed as follows:
As we can see, three categories have increased multipliers while three categories have decreased multipliers. The biggest loss is the removal of 3X on "All other travel".
Chase will allow customers to get both Sapphire Preferred & Sapphire Reserve Cards Starting June 23, 2025. This was previously not possible. This can open up some new options such as using best aspects of both cards as well as being eligible for sign-up bonuses on both cards.
This is the section that will interest most users as it is intended to justify the price increase with a host of new benefits/credits. These are the latest additions to the card:
"The most rewarding card"
which is new.When the Chase Sapphire Reserve launched in 2016, it sparked a premium travel card revolution in the credit card industry. The demand was so overwhelming that Chase ran out of metal cards and had to issue temporary plastic versions until new stock arrived.
Given how wildly popular the Chase Sapphire Reserve has been with consumers, let’s take a step back to look at the big picture and understand the overall direction of these updates.
Everyone likes a good deal. People want to be part of transactions where they feel they're "getting more than they're giving". This is rooted in biology due to a combination of psychological and physiological factors such as brain chemistry, reward system and social influence.
Consequently, one of the core principles behind credit cards with annual fees is to deliver a perceived value that far exceeds the cost. In this refresh, for example, Chase increased the annual fee by $245—but aims to offset that with over $1,500 in new value, reinforcing the card’s overall appeal.
Ultimately, it's up to each individual to decide whether the benefits outweigh the costs. This calculation can vary greatly depending on factors like location, lifestyle, life stage, and personal preferences.
In the world of premium credit cards, Amex can be considered a pioneer in creating a "coupon book" model for credit card rewards which other banks like Chase have adopted. The reason it's often compared to a coupon book is that you prepay the annual fee, and in return, the bank provides a suite of time-sensitive credits ("coupons") that have an expiration. These are use-it-or-lose-it benefits
that do not carry over like cash. The credits ("coupons") must be used in order to offset your annual fee. The coupon book style of benefits have proven to be extremely effective since the expiration date encourages customers to make purchases sooner rather than later, thereby increasing sales and driving engagement.
But what happens if you cannot use the credits in a timely manner? In the world of credit cards and rewards programs, "breakage"
refers to the value lost when benefits or rewards go unused, expire, are forgotten, or are redeemed for less-than-optimal value. Credit card issuers—especially those with rewards programs—often profit from this unclaimed value.
From the cardmembers side, this increases complexity as it puts a much higher burden on users to track and use all the various credits in a timely manner. For example, there are credits that apply every four years, every year, every six months and every month. This shift towards coupons may prompt many users to move away from travel credit cards in favor of simpler, more straightforward cash-back options.
One of the clear pattern to emerge from CSR 2.0 changes is that Chase like Amex is moving towards a future powered increasingly by algorithms.
Amex is famously known for the Amex pop-up jail which refers to a situation where American Express approves a new card application but denies the welcome bonus. This is flagged by a pop-up message during the application process. Amex uses this tactic to manage risk and limit rewards, often targeting applicants with frequent card sign-ups or low spending on existing Amex cards. Chase has also now ditched it's longstanding transparent rules like "48 month signup bonus eligibility restriction" in favor of a proprietary eligibility determination i.e. Chase pop-up jail.
Another notable shift, as seen above, is the transition to a new "Points Boost Algorithm"—a dynamic pricing system that replaces the more transparent 1.5 cents-per-point (CPP) model.
A bank’s primary goal is to encourage you to spend using its credit card—and it’s even better for the bank if that spending happens on platforms it controls. That’s exactly what Chase and other issuers are increasingly aiming for. For example:
When consumers spend, everybody wins. Strategic partnerships by Chase creates strong incentives for users to rely on certain services—sometimes even when they don't truly need them.
Many of the new credits may hold little to no value if you don’t already spend with the partnered brands—like Apple, Lyft, StubHub, or Peloton. This is a common scenario for many users. Consider the following use cases:
In all of these cases, the so-called "lifestyle benefits" offer little to no real value if you don't already use these services. However, in an effort to justify the $795 annual fee, you might feel compelled to try them—not out of need, but simply to recoup some of the cost.
On the other hand, if you’re already paying for these services, the new benefits could offer great value—essentially covering costs you would have incurred anyway, now paid for through your CSR benefits.
A growing trend among big banks is the creation of their own airport lounge networks—a movement kicked off by American Express with its Centurion Lounges in 2013, followed by Capital One Lounges in 2021 and Chase Sapphire Lounges in 2023.
This tends to be a huge value driver for premium travel cards since it provides exclusive unlimited access to these lounges which is typically possible only by holding the most premium travel card such as Amex Platinum, Capital One Venture X and Chase Sapphire Reserve.
It can be argued that many of the CSR 2.0 credits are Urban dweller coupons
. You will find it much easier to use the credits if you live in/near large urban areas. For example, Edit hotels, Sapphire Reserve Exclusive Tables, Lyft, Doordash and Chase Sapphire Lounge access are all available primarily in large urban areas.
Additionally, the credits/coupons are with specific industry partners that sound like great value but may end up going unused for many users.
The previous math was simple. For $550 annual fee, you get back $300 on a universal travel credit. This leaves $250 of additional value that you need to get back from various options like Doordash, Lyft, lounge access, 1.5 CPP redemptions etc. With CSR 2.0 however, the math has become more complicated since the perceived value of credits will vary greatly based on individual user preferences.
For big changes, it is important that consumers get enough time to absorb and react to the new changes. Chase has taken several steps to provide ample time. For example:
At the end of the day, how would you describe the refreshed Chase Sapphire Reserve Benefits? Do they appeal to you? Does it justify the steep $795 annual fee? Do you think the benefits truly live up to the "premium" label? Would you keep the card, upgrade, downgrade or cancel it? Like in all such cases, the answer perhaps is much more nuanced - it really depends on your lifestyle and what you value. Keep in mind that:
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